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The People & Purpose Behind Rainbow

Rainbow Colours Rangoli Colour Manufacturing Process in Gujarat
WHO WE ARE

We Don’t Just Sell Rangoli Colour

We celebrate it — in every shade, every pack, and every festival it touches.

Rainbow Colours began as a small idea rooted in Indian tradition, and has grown into a trusted Rangoli colour brand trusted across India and exported worldwide. What started as a modest venture in Chhota Udepur, Gujarat, has spent nearly two decades perfecting the art of colour blending heritage craftsmanship with premium, export-grade quality standards.

Today, every Rangoli colour pouch, container and box that carries our name reflects a simple belief: colour should be safe, vibrant, and made with care because every celebration deserves nothing less.

2007 Established 15+ Countries 15K+ Annual Sale
OUR PURPOSE

DRIVEN BY PURPOSE. DEFINED BY COLOUR.

The beliefs behind our Rangoli colours, the way we work, and the colourful future we continue to build.

01
WHAT DRIVES US

Our Mission

To create vibrant, consistent and premium Rangoli colours that bring joy to festivals and celebrations while respecting the traditions and emotions behind every colourful moment.

02
WHERE WE ARE GOING

Our Vision

To grow Rainbow Colours into a trusted global name for premium Rangoli colours and colourful celebrations, carrying the spirit of Indian colour and tradition to more people around the world.

03
WHAT WE STAND FOR

Our Values

We believe in quality, consistency, integrity and respect for tradition creating products and relationships that are built to last.

BY THE NUMBERS

OUR NUMBERS MOVE COLOUR.

Every number represents people, partnerships, possibilities and countless colourful moments created along the way.

From our growing team and dealer network to the countries we reach and the volume we deliver, our scale reflects the trust built around Rainbow Colours.

2007
ESTABLISHED Growing with colour, year after year.
01
0 +
Employees
02
0 +
Countries
03
0 +
Dealers
04
0 M+
Happy Faces
05
0 +
Distributors
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0 +
Annual Sale (Ton)
THE PEOPLE BEHIND RAINBOW

Built By People Who Believe In Colour

Vision, craftsmanship and ambition brought together to build something that lasts.

Pareshbhai Patel - Director, Varun Minerals and Rainbow Colours manufacturing
“

Every business we’ve built stands on one principle — quality and trust, earned batch after batch.

Pareshbhai Patel

Director, COO & CFO — Varun Minerals
Since 2007
Manav Patel - Director, Rainbow Colours and Varun Minerals
“

We didn’t just want to sell colour — we wanted to build a brand rooted in tradition and made for the future.

Manav Patel

Director & CMO — Rainbow & Varun Minerals
Since 2015
Harshit Upadhyay - Director, Rainbow Colours
“

Unit–2 is about elevating every detail — to give customers an experience worth remembering.

Harshit Upadhyay

Director & COO — Rainbow
Since 2026
OUR JOURNEY

FROM ROOTS TO RAINBOW.

From a trusted mineral business to a growing colour brand, every chapter has shaped the Rainbow Colours journey.

CHAPTER 01 2007 THE BEGINNING
ROOTED IN TRUST

The Foundation of Varun Minerals

Founded in 2007 by Pareshbhai Patel in the small village of Chhota Udepur, Gujarat, Varun Minerals began its journey as a dedicated manufacturer of dolomite powder, serving market-leading putty and paint manufacturers across the industry.

With a deep commitment to quality and service, the company quickly earned the trust of industry leaders and built a strong foundation for its journey ahead.

Chhota Udepur Dolomite Powder Paint & Putty Industry
CHAPTER 02 2015 NEW DIRECTION
A NEW VISION

Manav Patel Brings Innovation and Purpose

In 2015, a new vision took shape when Manav Patel joined the business. Driven by innovation and a belief in thinking beyond boundaries, Manav saw potential beyond industrial minerals.

HIS MISSION WAS CLEAR

To build a new path that celebrated tradition, colour, and culture while staying rooted in quality, sustainability, and community impact.

CHAPTER 03 2017 BIRTH OF RAINBOW
BIRTH OF RAINBOW

A Journey from Tradition to Colour

In 2017, the company began experimenting with Rangoli colours, giving birth to the vibrant Rainbow brand.

What started in a small 300 sq. ft. rented space grew rapidly thanks to a relentless focus on premium quality, skin-safe ingredients, and eco-friendly production.

300
SQ. FT. Starting space
CHAPTER 04 2020–21 SCALING UP
SCALING NEW HEIGHTS

Rainbow's Growth Across India and Beyond

By 2020, Rainbow had crossed 3,000 tons in annual colour sales. In 2021, this grew to 5,000 tons.

Today, operating from a fully owned, automated production facility with in-house quality control labs, Rainbow delivers Rangoli colours across India and to international markets.

10,000+ Rangoli Colours / Year
5,000+ Colour Products / Year
CHAPTER 05 2026 NEXT CHAPTER
VADODARA · UNIT – 2

A Dedicated Premium Packaging Unit

In 2026, Varun Colours Pvt. Ltd. is launching Unit – 2 in Vadodara as a dedicated premium packaging unit, created to deliver superior quality, premium presentation, and an enhanced customer experience for the Rainbow brand.

Founded by Manav Patel in collaboration with his friend Harshit Upadhyay, the new unit is specially focused on retail packaging and smaller-size packaging requirements.

With modern packaging solutions and a strong commitment to quality, Unit – 2 aims to bring a more premium and professional packaging experience to retailers and customers.

OUR FACILITIES

Two Units, One Vision

From raw material craftsmanship to premium packaging — our two facilities work together to deliver colour, done right.

Rainbow Colours manufacturing facility in Chhota Udepur, Gujarat Unit 01

Varun Minerals

Established 2007

Where it all began — our founding facility, rooted in Gujarat, dedicated to raw material craftsmanship and quality manufacturing.

Rainbow Colours premium packaging facility in Vadodara, Gujarat Unit 02

Varun Colours Pvt Ltd

Launching 2026

Our dedicated premium packaging unit — built for retail-ready presentation and an elevated customer experience.

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